Pillola di marketing su social media

Certe cose non cambiano, nemmeno nel marketing. Oggi come ieri, il proprio messaggio pubblicitario deve arrivare spesso. Un esempio efficace di pubblicità in vecchio stile è il mega cartellone in autostrada: lo crei e lo piazzi, aspettandoti che per qualche mese il pubblico veda, spesso, lo stesso messaggio, il più …

The best lighting for pizza

Pizza is food so, traditionally, benefits from (moderate) backlighting. Pizza is also large and flat: a large(r) and flat light source was my choice. The Elinchrom Rotalux 90x110cm softbox, placed about 30cm above the pizza, slightly angled, was large enough that I could use its “tail” like some sort of …

Attaching a smartphone to a bicycle

This is how I attached my iPhone to the handlebar of my bike, using equipment normally found in photographic studios (not specifically designed for bicycles). The… contraption is made of three elements: one Manfrotto Superclamp one Manfrotto spigot one smartphone clamp (Shoulderpod S1, without the handle), with a 1/4″ threaded …

Studio light scheme for portraits with fog

Fog (“smoke”) is unreliable because dosing it is difficult. You may find your perfect f-stops and light power settings, but the variability introduced by a fog machine will force you to try and try again. Of course, fog must be lit, or it won’t show up in photography. I’m presenting …